In the hectic, fast-moving world of Amazon, ‘ungating’ refers to obtaining access to restricted categories, brands and items. Ungating listings allows Amazon & online sellers to discover enterprising opportunities, diversifying and expanding their appeal to discover potential profit avenues around the world.
Amazon is one of the world’s biggest marketplaces. With over two million active sellers worldwide, a massive 60% of sales on Amazon are made by third-party sellers. Pound Wholesale has proudly supported thousands of Amazon and online sellers, the majority of which are small and medium-sized businesses.
If you’re looking to sell wholesale products online, it’s likely that you will encounter the ungating process.
Why Ungating Is Required
With millions of sellers, hundreds of millions of products and a huge variety of product categories and brands to manage, it’s crucial for Amazon to prioritise customer satisfaction and safety. Ungating helps Amazon ensure that sellers are authorised and credible sellers, and are able to sell particular product ranges.
By ensuring Amazon is only facilitating sales from reputable sellers, general consumers can trust the quality of their products, maintaining brand integrity by preventing unauthorised sellers from harming brand reputation whilst enhancing customer experience by providing a reliable marketplace.
Makes sense, right? But how can Amazon sellers prepare for ungating?
A Guide to Ungating
Ungating your listing on Amazon is the removal of restrictions and protective measures that may prevent you from selling specific products in specific categories, including potentially Pound Wholesale’s licensed inventory. Common categories that require ungating include health and beauty products, electronics, automotive supplies, cleaning products and chemicals, and various other regulated categories.
To begin the ungating process as an Amazon seller, some form of proof of business will be required. This can include documentation such as a business license, tax identification or incorporation documents. Sellers can also avoid the ungating process by targeting ungated categories.
- Create a sellers account
- Identify the gated category your enterprise is targeting.
- Submit an ungating request via Seller Central by following instructions for the desired category.
- Provide the documents specified by Amazon.
- Await Review – this can take days, or even weeks! So the quicker you submit documentation, the better.
What Pound Wholesale Provides to Ungate Your Listings
Pound Wholesale receive a range of requests from Amazon sellers, and other marketplace sellers, on a daily basis. It’s usually a normal and completely unproblematic process, which can normally be resolved by simply requesting whatever the marketplace requires from Pound Wholesale.
Ultimately, the decision to allow or disallow the sale of any item is with Amazon or the marketplace.
Order Invoice
Whenever you place an order with Pound Wholesale, a detailed invoice is generated, indicating the order date, billing information, delivery information, a breakdown of costs including VAT and delivery, items purchased, quantities of items and a breakdown of their individual costs.
The order invoice is usually an essential for distributing your product online, authenticating your supply chain and details of transaction. You can download this from your account portal, and will receive an email copy upon placing an order.
Brand Approval Letter/Wholesaler Agreement
Pound Wholesale will provide a letterheaded document detailing that you have a corporate contract with us, and that you’re licensed to sell our product online. This letter can also include, if required, details of previous transactions with us, and products and quantities purchased.
Please contact Pound Wholesale once you’ve placed an order if a Brand Approval Letter or Wholesaler Agreement is required.
Declaration of Conformity
A Declaration of Conformity (DoC) is a document issued by a manufacturer or importer confirming that the product complies with specific technical standards and regulation. This helps Amazon ensure that the product in question satisfies the requirements enforced by relevant authorities and regulatory organisations.
Please contact Pound Wholesale is you require a product DoC for Amazon purposes.
Safety Data Sheet
A Safety Data Sheet (SDS) illustrates the material specification of the product, providing detailing information about any hazards or chemical substances, and how to handle, store and transport it safely. Please contact Pound Wholesale is you require a product SDS for Amazon purposes.
