Whilst many people bemoan the fact that materialism has taken over the spirit of the festive season and the ‘Good Will to All Men’ aspect has been replaced with a ‘buy, buy, buy’ attitude, it would be foolish to ignore this business opportunity. As soon as the first beats of ‘All I Want for Christmas’ by Mariah Carey are heard for the first time, shoppers all around the country are thrown into a buying frenzy as they vie to make it a memorable holiday for themselves and their family. Here are just a few ways that your discount store can benefit from the Christmas rush.
Decorations
Whilst we may not yet have become as obsessed as a nation with Christmas decorations as our neighbours over the pond, there is a growing trend here to decorate both the indoors and out of our homes. Streamers, baubles and stockings all make up a big part of the Christmas décor and can be affordably stocked in discount stores and pound shops. There are two main options for the Christmas decorator – making it Christmassy or keeping it classy – and these two options can be attended to with decorations in the Christmas colours of green, red and gold or the minimalistic approach of silver and purple.
Party Food
Christmas represents the time for many when they can forget their diet and indulge themselves in all the foods and snacks that they can get their hands on. Even after a full turkey and mountains of veg, the festive feeders will be back for more. Stock up on holiday favourites such as mini cheddars, chocolate biscuits and pringles.
Stocking Fillers
Christmas brings out the philanthropist and enthusiastic gift-giver in many of us as we relish the opportunity to inundate our loved ones with gifts. Simple gift ideas can come in an abundance in discount stores. Stick to popular brands such as One Direction and Manchester United and gift givers will undoubtedly know of someone who would appreciate such a gift.
Cooking Utensils
Those who are hosting their first ever Christmas party or event may realise that their current crockery or cutlery collection will not suffice so will be in the market for a quick fix. Mixing bowls, roasting dishes and most importantly Yorkshire pudding tins always prove popular at this time of year.
Stocking such items could help make it a very happy festive period for both you and your customers.