Online marketplaces are essential tools for businesses and retailers of all sizes, allowing sellers to discover vast audiences of potential buyers. A quick and practical alternative to launching your own platform or website, for online sellers and traders, utilising B2B platforms and online marketplaces that already enjoy significant online presences allow sellers to get their products into the hands of their customers.
In today’s digital era, there are more marketplaces and online solutions than ever. There are hundreds of marketplaces available for UK sellers, from general marketplaces such as Amazon, eBay, Etsy and OnBuy, to niche marketplaces and B2B marketplaces.
Pound Wholesale has proudly provided to thousands of online sellers and traders, and offer significant online resources, information and support to help businesses acquire stock, create product listings and facilitate their shipping and dropshipping.
We always recommend businesses to conduct their own marketplace research before acquiring stock and create product listings. We recognise that every online seller is unique, and it’s crucial the correct marketplace is utilised for your product and your business.
Based on Pound Wholesale’s expansive range and product price-points, here are some of the online marketplaces we’d recommend to online traders in 2025.
Amazon
Amazon may sound like an obvious choice, but with its huge online presence and significant online reach, connecting millions of buyers and sellers around the world, it’s a marketplace that’s still impossible to ignore in 2025.
Amazon is one of the best ways for online retailers to reach their target audience. With robust search functionality, bulk ordering solutions and business-specific pricing and payment terms, Amazon offers an array of purpose-built tools and software to help online retailers realise and maximise their potential.
Moreover, Amazon offers excellent data and analytics that provides sellers with valuable data and insights to understand sales trends, customer behaviour and competitor activity.
With Fulfilment by Amazon (FBA), Amazon can handle the logistical elements of your delivery process, including storage, packaging, shipping and customer service, reducing headaches and workloads for third-party sellers and businesses of all sizes.
Pound Wholesale regularly help online sellers to ungate product listings on Amazon, with a variety of documents provided to authenticate listings.
| Pros | Cons |
| Enormous Reach | High Competition |
| FBA (Fulfilment by Amazon) | Fees |
| Built-In Audience | Limited Control & Terms |
| Superior Data and Analytics | High Return Fees |
| Brand Dilution |
TikTok Shop
TikTok Shop is one of the fastest growing online platforms for online retailers, and offers numerous exciting opportunities and challenges for selling online in 2025.
TikTok enjoys a massive, highly engaged and technologically-savvy customer base, particularly among Gen Z and young millennials. With a vast array of AI technology and tools, TikTok’s format encourages online sellers to create an interactive shopping experience, with content such as live streams and shoppable videos to create engaging ways to retail.
By creating short, catchy videos to showcase products creatively and authentically, TikTok Shop helps retailers complete direct-to-consumer sales, building strong customer relationships, increased retention and potentially higher profit margins. TikTok is famous for its algorithmic fluctuations and trends that can be incorporated into content for increased visibility.
| Pros | Cons |
| Direct-to-Consumer Sales | High Competition |
| High Reach | Algorithm Dependence |
| Interactive Shopping Experience | Need for High Quality Content Creation |
| Potential for High Profit Margins |
eBay
eBay were one of the world’s first significant online marketplaces that continues to captivate consumers worldwide. Although eBay may seem like a retro and antiquated online-selling solution, it remains a viable option for third-party sellers in 2025.
eBay still boasts a huge global audience, providing access to millions of potential buyers that are notably familiar with its platform.
You name it, it’s probably suitable for sale on eBay – it has a diverse list of product categories, allowing online buyers to shop everything from electricals and personal care to cleaning supplies and homewares. For creative sellers and entrepreneurs, eBay is a flexible marketplace, offering a variety of selling formats, from auction to fixed-price product listings.
eBay does require high customer service demands. Feedback and customer service is essential, particularly when handling with return requests and disputes.
| Pros | Cons |
| Huge Reach | High Competition |
| Diverse Product Categories | Fees |
| Established and Trustworthiness | Evolving Algorithms |
| Flexibility | High Customer Service Demands |
OnBuy
OnBuy are a UK-based platform with a particular emphasis on the UK market. This is particularly useful for UK-based retailers, targeting specific customer audiences you’re familiar with whilst avoiding any complexities of international shipping. Although OnBuy may go under the radar for many, it may present significant opportunities for online-sellers. Offering a less-competitive environment, OnBuy encourages sellers to gain traction and stand out on its platform.
OnBuy offer lower fees that most online marketplaces. Typically ranging between 5% and 9% with no listing fees, OnBuy can offer high profit margins for online sellers.
A secure platform that prioritises trust and security, with a robust seller verification to ensure safe buying and selling experiences for all users, OnBuy integrates with numerous tools and services for effective inventory management and product listing processes.
| Pros | Cons |
| Less Competition | Smaller Customer Base |
| Lower Fees | Limited International Reach |
| UK Market Emphasis | |
| Integration with Tools | |
| Trust & Security |
Fruugo
A UK-based global online marketplace, connecting sellers with their customers across over 40 countries, Fruugo is particularly suited for UK retailers looking to expand their business internationally.
Offering a variety of tools to optimise your store and create unique product listings, Fruugo operates via a no-sale, no-fee model, ensuring merchants only pay commission on successful transactions, making it a low-risk option that protects financial resources, which is particularly beneficial for small businesses and new sellers.
| Pros | Cons |
| Global Reach | High Commission Fees |
| International-Selling | |
| No Sale, No Fee | |
| Dedicated Accounts Manager |
Wish
Like Pound Wholesale, Wish enjoys an excellent reputation for offering superior pricing. Attracting price-conscious shoppers, Pound Wholesale’s huge range of products are likely to be effective on Wish, which is a good platform for distributing lower-priced goods, FMCGs or running promotional offers.
An easy and inexpensive solution for online sellers, Wish boasts a large global user base, connecting buyers to potentially millions of customers worldwide.
| Pros | Cons |
| Global Reach | High Competition |
| Low Barrier for Entry | Price Sensitivity |
| Suitable for Low-Value Items | Low Profit Margins |
Etsy
Etsy is a popular choice for UK sellers, particularly those that specialise in craft items, handmade and personalised goods. A strong community in a niche market, Etsy provides a support environment for buyers and sellers.
Pound Wholesale proudly supports creative businesses and enterprises, from crafters to party favours, and Etsy is likely to be a viable solution for such small businesses and hobbyists. Unlike most marketplaces, Etsy provides creative entrepreneurs with the opportunity to build brand awareness with unique styles and personalised gifts for the home.
| Pros | Cons |
| Niche Market | High Competition |
| Strong Community | Fees |
| Marketing Tools | Algorithmic Change |
| Brand Building | Customer Service Demands |
Car Boot Sales
For traditional traders and marketplace sellers, discover Pound Wholesale’s comprehensive guide to car boot sales here!
Additional Tips
Although all online marketplaces have their unique features and requirements, there are many ubiquitous tips for selling online.
In the competitive world of online selling, product optimisation is crucial.
Images
For your product to stand out, high-quality, professional images are essential, providing crystal clear clarity for users to make informed purchasing decisions. It’s suggested to use a clear, well-lit environment with numerous angles to authentically convey the product as clearly as possible.
Content & Descriptions
For optimising product descriptions and SEO, it’s important to generate detailed, informative product descriptions that accurately reflect the product’s key features and benefits, utilising keywords naturally.
Specifications & Information
In addition to providing accurate information, as many details as possible about the product should be provided, including weight, dimensions and any data which may assist with logistical operations.
Pricing Strategy
All online marketplaces will be acutely aware that online sales will in large be determined by the price, and it’s crucial to research competitor’s pricing to formulate your own pricing structures. Factors such as shipping costs, taxes and marketplace fees should be considered carefully to maximise conversions.
Online shoppers love a bargain, and discounts and promotional offers are likely to attract buyers and boost sales.
Customer Service
A good customer service is a cornerstone of any successful online seller.
Positive reviews can be the make or break of any purchasing decision. It’s crucial that your online store provides prompt communication, maximises fulfilment and handles returns and refunds in a timely manner.
Pound Wholesale are not responsible for any issues which may arise when selling on third-party marketplaces. If you require an SDS or documentation for your product, please contact us via email.
