Halloween Sales Data: Seriously Scary Statistics!

Halloween is a special holiday celebrated each year on October 31^st. A day dedicated to remembering the dead and celebrating all things scary and macabre, Halloween is a day and period where kids and adults like require lots of different products and items to dress-up and celebrate.

From masks, costumes and props to confectionary, decorations and party supplies, Halloween allows kids to get creative with trick-or-treating and parties, whilst offering adults to dress-up as something scary or humorous.

Halloween is also a cultural phenomenon across the globe, and is the subject of numerous scary movies, TV series and books.

In 2022, Halloween sales statistics in the UK were up to a total of £687 million. In 2001, UK spending was only £12 million, illustrating how the popularity of Halloween has risen immeasurably over the years. In the US, Halloween spending was around £8.6 billion in 2021!

Although Halloween is not as busy time for retailers as Christmas, it is projected that Brits will spend approximately £777 million, another record figure. According to a recent study, approximately 69% of UK adults celebrate Halloween.

Pound Wholesale Halloween Sales Statistics - Analysis

Pound Wholesale has also seen a huge rise in terms of unit sales and revenue generated from Halloween sales. Although our range has diversified and popularity widely increased, we have seen the popularity of our Halloween selection grow exponentially, culminating in staggering sales performance in 2022, and a very promising start in 2023.

Halloween products are available from Pound Wholesale all year round, but as a distinctly seasonal range, September is the month when most sales occur as retailers and businesses snap-up Halloween supplies for trick-or-treating and parties.

Followed by October and August respectively, Pound Wholesale see a crazy rush on masks, costumes, fake-blood, make-up and more as businesses of all-shapes-and-sizes dip their feet into the Halloween market.

Many may be confused as to why September is the vastly strongest month when it comes to UK Halloween sales. As typically the case in wholesale, Pound Wholesale often experience the biggest sales rushes a few months before an occasion or period like Christmas, Summer or end of school holidays.

The table below illustrates the percentage of each month's sales contained Halloween products. This reiterates that September is the best-selling month, but also indicates that each month still accounts for a proportion of Halloween sales. It's evident that retailers and businesses become increasingly active in the months leading up to July, before sales start to ramp up further.

Best Selling Halloween Products - Pound Wholesale Statistics

Generally, Pound Wholesale's Halloween stock is totally distributed and sold out each year, as we begin to stock items in the months running up October 31st.

Illustrating the widespread popularity of our Halloween range, our best-selling items includes a general mix of goods. By simply assessing the top ten best-selling Halloween products alone, there is a mix from make-up and fake blood, to masks, trick-or-treating accessories, stick-on prosthetics and Halloween party supplies.

Looking at our best-selling Halloween categories, there is a fairly even distribution in terms of quantities sold. Although masks & costumes ever-so-slightly leads the way, make-up, decorations and party & trick-or-treating supplies is close in behind, illustrating that Halloween is a universally popular range among our clients and their customers.

Bulk Buying Halloween Products at Pound Wholesale

Pound Wholesale's range of Halloween products have proven popular with all types of businesses, from retailers to businesses throwing Halloween parties and treating trick-or-treaters to online sellers. Offering great prices on Halloween supplies for kids and adults alike, our scary, frightening range is packed with popular items and iconic-inspirations to give neighbours a fright on Halloween!