Among Pound Wholesale’s most common type of B2B partner are retailers who purchase stock from us at discounted rates to sell on their own e-commerce space.
Even if you're a cash-and-carry or physical store, having an online presence is crucial to ensure your enterprise maximises its potential.
Although historically a challenge, particularly for smaller businesses with limited budgets, creating and updating a website is simpler today as there are so many e-commerce platforms and innovative features for retailers to utilise.
Choosing The Right E-Commerce Platform
With systems such as WordPress, Shopify or Wix, e-commerce platforms can provide everything retailers need to market their product or service online. With so many platforms to choose from, it’s important for retailers to understand which best suits their business and operations.
There are numerous factors to consider, such as your level of technical expertise and your range of products. Retailers, especially new businesses, will often prioritise ease of use when it comes to creating their product pages online, with little knowledge of mark-up languages and coding required. Many larger businesses and online retailers will require superior levels of technical features.
Shopify
Shopify is one of the learning e-commerce platforms which provides a scalable space for businesses and retailers of all sizes to distribute its products online. With a user-friendly admin which makes it easy to establish and maintain an online store, Shopify provides a variety of themes and templates to choose from which enables retailers to communicate their brand and ethos.
Featuring a robust and dynamic checkout system for processing payments securely, which helps to boost the trustworthiness and reputation of your brand, Shopify has an in-built shipping calculator to prognosticate shipping costs.
WooCommerce (WordPress Plug-In)
WooCommerce is a free and open-source e-commerce plug-in for WordPress. Trusted by over three million businesses, WooCommerce is one of the world's most popular e-commerce platforms. WooCommerce allow entrepreneurs to sell their products physically and digitally, or sell their subscriptions or membership services.
With WooCommerce being free and open-source, developers and designers can be freely customise their template or design to their liking. IN addition, which such a large WordPress community, any information required for integrations or technical alterations is likely to be widely accessible.
BigCommerce
A cloud-based e-commerce platform which allows businesses of all sizes to sell their products online, BigCommerce offers a range of features and functionality. A highly user-friendly platform, even for those with little or no experience, BigCommerce can even help retailers set up a store and start selling their products in a matter of minutes.
Designing with Buyers In-Mind
When designing an e-commerce website, it’s crucial to create with your target audience and customer base in mind.
The first step is to make sure customers can find what they’re looking for to complete a conversion. Your website should provide a clear and concise navigation with thoughtfully-named product and category labels, in addition to a search bar and filtered layered navigation system, which allows your customer to quickly browse your range and discover the products they’re looking for.
To illustrate your product, it’s effective to use high quality images and videos which clearly show your stock.
Your website should also provide clear and concise pricing information, which informatively displays the amount customers are spending. In addition, there should be clear and easy checkout routes which securely allow payments to be made.
Writing Meaningful and Contextual Product Descriptions
Buyers want to know as much about your product as possible before placing an order, so it’s important to provide clear, knowledgeable descriptions of your product. A product description are one of the essential factors of online retailers communicating its searchability and trustworthiness.
Before writing a product description it’s important for retailers to establish if it’s the kind of content that both users and search engines are looking for to attract attention and create conversions.
Firstly, how do you product solve your audiences’ problems or benefit their daily live? How does your product and service stand out from the rest? Is there any studies or social articles to help your customer understand the benefits of your products?
Products should also contextually utilise semantically linked target keywords for your items and brand, without compromising on the quality and readability of content.
Selling Pound Wholesale Products On Your Website
Whether you’re starting your business with Pound Wholesale or an experienced retailer using Pound Wholesale for the first time, Pound Wholesale provides the range and value to assist most types of e-commerce stores and enterprises.
We provide as detailed and useful product descriptions as possible to help inspire you to formulate your own content.
Pound Wholesale also provide high-res images to help promote your product, which you can use on product pages or in commercial or marketing material. Please note, once your order has been completed you’ll be able to download images for all the products purchases.
We can also provide a commercial invoice once your order is completed, which can include product title, product code, barcode and more information to assist with bulk product upload.