In the competitive, hectic world of eBay, Amazon and online marketplaces, there will be winners and losers, and it’s essential that your product listings stand out from the rest. The most effective way to introduce your brand and product to consumers is product listing optimisation, which refers to a range of techniques and methods to drive your product’s visibility and sales.
With increased visibility, listings are likely to be discovered by a greater quantity of customers, leading to higher conversation rates.
Amazon, a dominant force in e-commerce, embodies over 2 million active sellers with worldwide, with over 60% of sales on Amazon coming via third-party sellers. There are over 350 million products available for sale on Amazon, as of 2023, with hundreds of even thousands of categories and sub-categories.
Elsewhere, there are an array of platforms available to sellers, from eBay, TikTok and Etsy to Not On The High Street and Facebook Marketplace, all of which offer an array of advantages and technologies for online traders.
Keyword Research
Keyword research refers to identifying the keywords relating to your products that customers are utilising. Keyword research is an essential part of marketing, SEO and advertising, and by enriching your product titles and descriptions with keywords and semantically-linked themes and words, your product listing is more likely to achieve impressions.
Not only is keyword research crucial for online seller’s product listings, but is equally as important for categories, articles and the website or store as a whole.
High Quality & Unique Images
An essential for attracting and convincing customers, it’s crucial that product listings utilise clear, professional images with a range of angles and images of the product in action. It’s generally recommended to place products on a white background, helping images stand out on product listing pages.
Moreover, it’s important to optimise image file names and ALT tags.
Great Content & Compelling Product Descriptions
The best product listings on Amazon and online marketplaces will always provide engaging, highly detailed, well-researched product descriptions, effectively highlighting the benefits and features of the product, utilising bullet points, headings and carefully weaving in target keywords.
The more detail and information the customer has, the more likely they are to place an order. And the better the product description, the better your product listing will rank online and on online marketplaces.
Ungating Listings
Amazon, TikTok & online marketplace sellers will likely encounter gating issues. Ungating is necessary for Amazon to ensure that sellers are authorised and credible sellers. Wholesalers and suppliers, such as Pound Wholesale, can supply documents such as invoices, approval letter, declarations of conformity and safety data sheets to ungate listings.
Pricing
Naturally, pricing plays a massive role in online sales, and can often be the most important aspect of any purchasing decision. It’s crucial that online sellers research competitors’ prices and specify a competitive value when pricing retail from wholesale for your products, and even make use of promotions and discounts to attract customers and increase sales.
Leading online Amazon and marketplace sellers will monitor competitors’ pricing and adjust their markup perpetually.
Reviews
Customer reviews can significantly improve your product listing’s visibility and credibility, encouraging potential new customers to complete an order once they’re assured that the stock and seller is authentic. Leading Amazon and Marketplace sellers will also demonstrate excellent customer service by responding to positive and negative reviews, illustrating the value of their feedback.
Track, Analyse and Improve
To improve the performance of your product listings, it’s important to monitor essential metrics like sales, traffic and conversion statistics to track your product’s performance. This will allow Amazon & online marketplace sellers to identify aspects of the product lists that can be improved and make informed decisions.
