Research published this month has revealed that discounters’ rates are now surpassing supermarkets.
Local Data Company (LDC) report has found that discounters have grown by 52% in the last five year, whilst supermarkets grew by just 33%.
Included in the findings, it was found that the discounters opened 1,487 units in a five year period whilst supermarkets added 570.
Matthew Hopkinson LDC director said: “This analysis of the rise and increasingly fall of the supermarkets and discounters over the last five years clearly illustrates the fierce competition and the resulting decline in sales that the big four supermarkets have experienced.
“Poundland’s acquisition of 99p Stores was the first sign of any consolidation within the discounter market which has shown explosive growth at 52% over the last five years.”
In the findings Sainsbury’s revealed a fall by 0.8% inn like-for-like sales in the twelve weeks to 2th June, which the retailer described as challenging and competitive.
Kantar Worldpanel revealed the supermarket giants – Asda, Morrisons, Tesco and Sainsbury have suffered loss in sales in the twelve weeks to May 22. Sainsbury’s revealed they’ve seen a decline of 1.2%.
Head of research for Shore Capital Markets Dr Clive Black said: “LDC provides distinctive and valuable insights from the real retail world of Great Britain, materially complementing a lot of the top-down work undertaken in financial markets.