Millions of customers are ditching the supermarket weekly shop in favour of the traditional British corner shop.
The weekly supermarket run has now headed for a slow decline, as people are now opting to buying bread, milk, fruit and veg when they are needed instead of the supermarket bulk buying.
The “buy when you run out” method has seen a 2% ride for convenience store to £48.7 billion in a year.
Retail analyst at Mintel Nick Carroll said: “The increasingly busy nature of modern life means that across categories consumers are looking to cut back on the time that it takes to do certain activities.”
Mintel have said almost half of shoppers frequently visit convenience stores, with six in ten visiting convenience stores twice a week, one in ten visits up to six times a week and one in twenty have gone into a convenience store every day.
This comes shortly after Sainsbury’s revealed profits have slipped by 1.1pc to £25.8bn as it continues to compete with “big four” supermarkets Asda, Tesco and Morrisons.
Chief executive Mike Coupe has said that prices of food had fallen by 4% in the past years whilst deflation persisted at a consistent rate.
The supermarket has said that the food deflation has been partly caused by the easing off to the expansion of low-cost rivals which meant grocers cut their prices.
The supermarket said: "There are also encouraging signs in volume growth with customers buying more items than previously, albeit not enough to offset the deflationary effects."