From kitchenware and homeware to bathroom accessories, personal care, hobby and craft, pet supplies and sports toys, Prima is one of the UK’s widest and most versatile ranges, with almost 1,000 of their products available from Pound Wholesale.
Widely available from UK stores, retailers and online marketplaces such as Amazon, Prima is among our most popular brands and their products are visible in most categories across the Pound Wholesale website.
Prima are also among our most enduring brands, and have been distributed by Pound Wholesale for nearly ten years. With such a varied selection of products, categories and daily uses, their products are naturally popular across all seasons, and their items are regularly populated in the best-selling monthly items overall, or best-selling items among individual categories.
Why are Prima so popular?
There’s no question that Prima’s longevity and popularity is in part due to its ability to evolve with the times and latest sales trends. During their tenure, their products have been relentlessly re-engineered, improved and upgraded to fulfill the needs of consumers and their daily tasks, whether that’s cooking and baking, camping and outdoors, gardening, sewing or pet care.
Moreover, it’s no secret that Prima’s products, whilst fit for purpose and of good quality, provide the value bargain-hungry consumers and money-conscious retailers crave.
Pound Wholesale has provided Prima’s products to all types of businesses. Although generally most popular among convenience stores, general retailers and online traders and sellers, Prima’s products have been purchased by industry professionals and local services.
So far this year, Prima has been the third best-selling brand in terms of units sold.
| Units Sold Ranking (1st Jan 2023 – 22nd Aug 2023) | Brand |
| 1 | Marksman Tools |
| 2 | Dekton Tools |
| 3 | Prima |
| 4 | Smart Choice |
| 5 | DID |
| 6 | PestShield |
| 7 | TidyZ |
| 8 | Pound Wholesale |
| 9 | Artbox |
| 10 | Bettina |
| 11 | 151 Products |
| 12 | Just Stationery |
What our data says about Prima
Prima is one of the most popular brands available from Pound Wholesale, and have proven formidable among numerous categories across the website, aided by the fact that they stock such a huge range of products.
Despite popularity cross all months and seasons, Prima is regularly the subject of one-off mega purchases where customers secure humongous quantities of a singular item. These type of purchases usually determine which are the most popular Prima items overall – the list below largely indicates that seasonal purchases can define most popular lists, but there are also non-seasonal lines present.
Also, Prima’s popularity across numerous categories is evident below!
| Best Sellers Ranking July 2022 – July 2023 | Product |
| 1 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| 2 | PRIMA PLASTIC CLOTHES HANGERS 8PC |
| 3 | PRIMA FLEECE COVER HOT WATER BOTTLE 2L ASSORTED |
| 4 | PRIMA MINI ICE PACK 3 PACK |
| 5 | PRIMA 250G FREEZER BLOCKS 2 PACKS ASSORTED COLOURS CDU |
| 6 | PRIMA HAIR SPRAY BOTTLE 500ML |
| 7 | PRIMA DOG BALL LAUNCHER 72CM |
| 8 | PRIMA HAIR BRUSHES ASSORTED CDU |
| 9 | PRIMA DEEP MIXING BOWL 24CM |
| 10 | PRIMA SOFT GRIP STAINLESS STEEL SCISSORS 5.5” |
| 11 | PRIMA SINGLE GAS LIGHTER ASSORTED COLOURS TRANSPARENT CDU |
| 12 | PRIMA WOODEN CLOTHES HANGERS 2PC |
| 13 | PRIMA STAINLESS STEEL TEA INFUSER |
| 14 | PRIMA SAPPHIRE NAIL FILE 2PC |
This table below indicates the most popular item by month.
Predictably, seasonally popular items do largely dominate each month’s most popular Prima product, with the 200g Ice Pack in Assorted Colours, our most popular Prima product over the last year, being the main beneficiary.
| Month | Best-Selling Product |
| Jul-22 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| Aug-22 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| Sept-22 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| Oct-22 | PRIMA MINI ICE PACK 3 PACK |
| Nov-22 | PRIMA FLEECE COVER HOT WATER BOTTLE 2L ASSORTED |
| Dec-22 | PRIMA FLEECE COVER HOT WATER BOTTLE 2L ASSORTED |
| Jan-23 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| Feb-23 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| Mar-23 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| Apr-23 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| May-23 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
| Jun-23 | PRIMA STAINLESS STEEL FLASK WITH CARRY CASE 0.5L |
| Jul-23 | PRIMA 200G ICE PACK ASSORTED COLOURS CDU |
The table below indicates the percentage of overall Pound Wholesale orders which contain Prima products.
Pound Wholesale orders can range massively due to our policy of no minimum order. Some orders are for £10 ex-VAT, some orders are £10,000 ex-VAT. Similarly, some orders contain one or two items, some can contain thousands of items.
| Month | Percentage of orders containing Prima |
| Jul-23 | 26.75% |
| Jun-23 | 22.25% |
| May-23 | 25.98% |
| Apr-23 | 24.83% |
| Mar-23 | 26.35% |
| Feb-23 | 26.26% |
| Jan-23 | 29.14% |
| Dec-22 | 25.93% |
| Nov-22 | 24.21% |
| Oct-22 | 29.52% |
| Sep-22 | 27.58% |
| Aug-22 | 25.10% |
| Jul-22 | 30.19% |
Over the last 12 months, Prima’s products have never been close to falling below 20%, indicating their wide popularity with not only our B2B traders, but end users and overall consumers. Our customers have continued to purchase Prima’s quality and trusted products, and brand loyalty has shown little sign of waning.
Kitchenware
Prima provide one of our biggest ranges of kitchenware, offering a huge range of kitchen utensils, cookware and bakeware for a range of tasks.
Made from premium materials such as stainless steel and nylon, our selection of Prima kitchen utensils includes turners, ladles, spoons, skimmers, and tongs for preparing a range of staple dishes and cooking or baking tasks. Their selection also include cutlery and cutlery sets, in addition to a range of dining accessories.
Our selection of Prima cookware includes roasting trays, baking trays, fry pans, saucepans, woks and casserole dishes.
Homeware
In addition to Prima’s impressive range of kitchenware accessories, the Prima houseware selection includes great prices on contemporary-inspired homewares, from dining sets and bathroom accessories to storage racks and bins.
Prima’s range of household accessories also includes a selection of haberdashery, sewing and craft supplies.
Many More Categories
Prima's most popular supplies have also contributed massively in other categories, including garden, healthy and beauty, electrical, DIY and many more!
Although kitchenware and homeware together account for a majority of Prima units sold, their garden range is highly impressive, and is one of our most popular garden brands during the spring and summer seasons.